Coffee cupping is a critical practice for assessing the quality and consistency of coffee, serving as the foundation for scoring and quality control. By systematically evaluating aroma, flavor, acidity, body, and aftertaste, cupping provides a standardized way to compare different coffees and identify unique attributes or defects. It helps producers, roasters, and buyers ensure that a coffee meets desired standards while highlighting its strengths or areas for improvement. For specialty coffee, cupping plays a key role in determining scores for competitions and certifications, impacting a coffee's market value and reputation. Ultimately, it fosters transparency and quality assurance across the supply chain, ensuring consumers enjoy the best possible experience.